Courtney Murtha founded a company with the best name I've heard in ages: Hot Girls Don't Work.

Side note: When Courtney and I met at Summit at Sea, we were both in costume. She was dressed as a glamorous, high-fashion lobster, and I knew at once we'd be friends.

Courtney teaches women how to build and run businesses with AI. And during our conversation on The Story Cure podcast, she shared three ideas so good that I postponed my next cohort until mid-January to pursue them.

Watch here!

Here's what caught my attention.

1. Your Book Is the Best Gift You Can Give AI

We spend so much energy worrying about how AI will replace writers.

But Courtney flipped the equation.

"So much about AI is having really, really good structured context," she explained. "And what better structured context is there than a book?"

Think about it.

Your book contains your voice, your frameworks, your stories, your experiences, and your perspective. It's a collection of your ideas, organized in one place.

That makes it a valuable resource for giving AI the context it needs to help you create content that actually sounds like you.

I've watched this happen firsthand.

My client Dr. Michael Housman is a leading AI expert and speaker. He had already spent three years using AI to write his newsletters. But the day he fed the Robot his own book, Future Proof, he said the output got 100 times better.

As Courtney put it, AI "can write, but it can't write well. It can't bring out our soul. That's our job."

The lesson? Don't ask AI to invent your expertise. Give it the work you've already done, the stories you've lived, and the ideas you've spent years developing.

That's where the magic starts.

2. Once You Have the Book, AI Can Build Your Personal Brand

This is the part of our conversation that made my jaw drop.

Courtney runs her entire company with a team of AI agents, led by one she named Barbie.

"I just gave Barbie my book and the scripts are amazing," she told me.

Every morning, Barbie writes her an Instagram script pulled straight from her 14 chapters. Courtney records a 20-to-30-second video, and Barbie edits and posts it.

One idea from your book becomes one video.

Do the math.

A single book can provide a year's worth of content, if not more.

For those of us who cringe at self-promotion, Courtney offered another reframe.

A speaker at Hot Girls Don't Work once said, "If you refuse to use a platform that hands you a free microphone to speak to all of humanity, then you need to get over yourself."

Ouch. But there's something worth thinking about there.

Social media, Courtney reminds us, is just "soul-to-soul connection at scale."

You connect with someone online the same way you might connect with a stranger in person. The platform simply lets that connection reach more people.

And Courtney would rather create on a platform than consume one.

Instead of spending hours scrolling, she uses these tools to share her ideas and connect with the people who need to hear them.

3. Build Your Flywheel

Here's how the pieces fit together.

First, do the deep, human work of writing your book. Sit down, tell your stories, develop your ideas, and put your perspective into words.

There's a bonus, too. Writing can help you process experiences, heal old wounds, and see your own life differently.

Then give that work to AI.

Let it help turn your chapters into social media scripts, newsletters, podcast pitches, and other content that carries your ideas into the world.

Your book becomes the foundation. Your content builds your brand. Your brand expands your reach.

And each piece of content gives more people a way to encounter your work.

The soul is yours. The busywork belongs to the Robot.

That's the flywheel.

Courtney's course, Hot Girls Don't Work, starts Wednesday, October 14. Full disclosure: I'm one of her guest teachers, talking about exactly this topic: why you should write a book to serve as the heart of your system.

If you want to see behind the curtain of how a one-woman company can run on AI, come join us.

https://www.hotgirlsdontwork.com/

A question for you

What would you build first if you had a team of AI agents working alongside you?

I read every message that lands in this inbox, and I always write back.

Aloha,
MeiMei

Tip of the Week: Write Your Why

If you're wrestling with a big decision, whether it's changing jobs, starting school, moving, or writing a book, sit down and write about your why.

Don't give the answer your boss, the selection committee, or even your friends want to hear.

Speak from the longing of your soul.

Sometimes the most important thing you can do is get quiet enough to hear what you really want.